Almost all companies now sell online. In addition to their own webshop, more and more companies are operating a digital sales channel on a Marketplace or Online Platform. These Online Marketplaces are characterized by an extreme growth in the number of visitors and sales. There are many Online Marketplaces in Europe and beyond, among others Amazon, AliBaba, Bol.com, Fruugo, Wish, etc. More and more online players are also opening their own web shop to third parties. Bol.com, Wehkamp, Fonq but also smaller niche players like Kleertjes.com believe in the model of Online Marketplaces.
With the arrival of Amazon to the Netherlands and Belgium, there will be shifts in the online landscape that was previously so neatly divided between a few superpowers and a lot of small players. What will change for your company? What are your opportunities and challenges as a Retailer, Wholesaler, Manufacturer or Brand? The number of Marketplaces on which opportunities can be exploited is growing. An overview of the current players in the European market is shown in the image above Twinkle Magazine Doing business with Online Marketplaces is not just a matter of distribution strategy, but also smart systems that keep your costs to a minimum and increase your sales.