ECOMMERCE ONLINE MARKETING
We believe that Ecommerce and Online Marketing belong together. That is why we have more Online Marketing knowledge for Ecommerce companies. The costs of Ecommerce Online Marketing are rising sharply. The more competition, the higher the costs per visitor. But what if the limits have been reached for your business case? More costs per order are loss-making? There are many options for optimizing and reducing costs. Our experienced interim online marketing experts will help you with this. Always with the guarantee that we find and realize improvements for you. At the same time, we transfer our knowledge to your employees.
ECOMMERCE SEARCH ENGINE OPTIMIZATION (SEO)
The Google search engine algorithm has about 200 variables, of which about ninety are known. Google has now rolled out its “mobile first” strategy, which means that the mobile site has become the leading indexer. All variables of the Algorithm have a different weighting factor. The main thing is that Google primarily looks at the relevance of the website with regard to the search term in order to optimize the user experience of users. Our SEO experts know the way and can quickly make improvements based on our SEO scan. A website that is “idle”, or where little has happened, will decline in position in the organic search results over time. The best SEO strategy is therefore to set up and maintain the website with the user at the center.
ECOMMERCE SEARCH ENGINE ADVERTISING (SEA)
Google Ads (formerly known as Adwords) is the best known and most widely used form of search engine marketing. The more demand for a particular keyword, the more expensive because advertisers are bidding against each other. However, there are various options for reducing the cost per click. Your "quality score" is one of them. But ultimately it is about the balance between costs and revenues. Many of our customers often allow us to “watch” in width. This allows us to quickly see which Online Marketing agencies deliver real added value. In addition to the use of our own Interim Online Marketing Experts, we like to work with those agencies. Our motto? Results can always be better!