SEO or Search Engine Optimization is a crucial element in ecommerce online marketing. The algorithms of search engines such as Google, Bing, Amazon and Apple have many variables on which the position in the search results is determined. Google has mobile first rolled out, which means that your mobile site has become the leader in indexation. All variables of the algorithm have a different weighting factor. The main thing is that search engines look at the relevance of the content in relation to the search term in order to optimize the user experience of users. In addition, a well-considered application of SEO techniques contributes to your findability in search engines.
Our ecommerce online marketing experts are not 'ordinary' SEO experts, but use SEO characteristics when building content as well as setting up campaigns. By combining SEO with on site and first party data, forms the basis of relevant communication with (potential) customers. As a result, visitors get a better experience and will make a purchase faster. A consistently optimal customer journey and customer experience also promote customer loyalty and customer value.