Data Driven Ecommerce Archives

Marketing Automation trends that deserve your attention

Editorial2021-08-20T12:18:22+01:00B2B, B2C, Customer journey, Data Driven Ecommerce, Ecommerce, IT, Artificial intelligence, Marketing Automation, Personalization, Predictive Analytics, Social Commerce|

The term Marketing Automation tends to make you think of standardised, impersonal communication. Nothing is less true. In Ecommerce Marketing Automation is actually [...]

Ecommerce success factors

Editorial2021-08-20T12:21:20+01:00B2B, B2C, Business Intelligence, Conversion optimization, Customer journey, Data Driven Ecommerce, Ecommerce, IT, Artificial intelligence, Marketing, Marketing Automation, Personalization, Predictive Analytics, Retail|

Take a good look at it. Look with a critical, open mind at your webshop or e-commerce platform and try to remember why [...].

Wholesale trends: data is leading

Editorial2021-09-13T12:41:20+01:00B2B, B2C, Business Intelligence, Data Driven Ecommerce, Ecommerce, Ecommerce Logistics, Wholesale, IT, Marketing Automation, Omni-Channel distribution, Strategy|

Lange tijd waren één-op-één-relaties succesbepalend in B2B-handelspraktijken. Ooit was de oude vertrouwde ‘vertegenwoordiger’ het gezicht, het geheugen en het lijmmiddel van je groothandelsbedrijf. Maar dat [...]