When you think of the term Marketing Automation, you tend to think of standardized, impersonal communication. Nothing is less true. In Ecommerce Marketing Automation is precisely
Just take a good seat. Take a critical, open look at your webshop or e-commerce platform and try to remember why
In the current corona era, online business is the new norm. That is why the knives are sharpened around prospects and customers in both retail and the wholesale world
Ecommerce is all about the effectiveness of your sales funnel. You know: that imaginary funnel, in which potential buyers change into buyers through different steps.
Like oliebollen and annual overviews, trend predictions are part of the new year. What are the 2020 Ecommerce trends you better take into account?
Ecommerce has winners and losers, every year. The barrier to setting up an Ecommerce business is low, but competition is stiff. Everything must
It is a cherished concept in online marketing circles: the customer journey. If you want to be competitive as a web retailer, it is important to be extremely competitive there
Online shoppers go for the optimal digital customer experience, online retailers for revenue and profit optimization. That does not have to bite each other, on the contrary. The better you do
A survey by DDMA has shown that almost half of Dutch companies take into account experience and gut feelings. However, a vast majority is
Customers change quickly when it comes to needs. In fact, manufacturers and retailers struggle to cope with the ever-changing consumer needs