PIM System differences2021-10-08T15:37:28+01:00

Which of the more than 80 different PIM Systems suits my company?

With the right solution, you save costs and increase your turnover.

We help you make the right choice and implement it quickly.

Read the latest trends about product data.


Worldwide there are about 150 different PIM Systems available. Of these, about 80 solutions are readily available in Europe. The large number indicates how many individual wishes there are for this one "middleware" solution. Ecommerce Result has specialized in PIM Systems for more than 10 years. We continuously monitor the developments of all existing PIM Systems and also look closely at new solutions. We have now supervised or analyzed over 300 implementations. From this we can draw solid conclusions with regard to the PIM System differences in quality, the implementation parties and the suppliers. We also know the licensing structure, prices and operational costs of all solutions.

When you want to invest in a (new) PIM system, it is wise to do the preliminary research and selection together with us. With our knowledge, we will not only help you with the selection and set-up of a PIM system, but we will also advise you regarding all new opportunities that arise when you start using a "future proof" PIM system. A PIM system can do more than simply maintain product content.


What differences are there in PIM Systems and what is important for my company?

Because PIM Systems are the answer to efficient Product Information Management, there has been an international proliferation of PIM Systems. Alongside ERP systems, PIM Systems have become the most important part of an Omni-Channel Ecommerce IT Architecture. This "middleware" solution has become the heart of many an (online) sales, product management and marketing department. But due to the multitude of applications, it is difficult to find a PIM System that exactly matches the expectations of the organisation. The PIM System differences are countless.

Three main groups of PIM Systems:

PIM-only Systems

For management, enrichment and distribution of product information. Solutions for simple content to complex data structures.

PIM Marketing Systems

Extra possibilities such as DAM (Digital Asset Management), automated marketing processes such as folder or brochure layout in house style, etc.

PIM Commerce Systems

In addition to basic and marketing functions, this type of system offers integrated solutions for B2B portals, promotion management, marketplace links, etc.


In addition to the different types of systems, there are also many differences per type in various areas. During a PIM System analysis we look at today's needs, but also at the growth of your company in the coming years. Matters that are important include:

  • Scalability: can the PIM system grow with my company so that I don't have to invest again in a few years?
  • Investment and TCO (total cost of ownership): Are the operational costs of the PIM System not too high and can I quickly recoup the investment through increased productivity and efficiency?
  • Continuous development: Does the supplier offer the possibility to put specific wishes on the "development roadmap"?
  • Technical implementation: does the supplier have experienced implementation partners for your specific industry or business type?
  • User-friendliness: is the PIM System suitable for all "types" of employees?


Which category of PIM solution best suits your company, industry and business case?

Basic PIM:

  • Smaller organisations looking for a simple solution to publish more product content than is possible from an ERP system

  • For enriching product content and being able to manage digital channels such as a Webshop or Dealer portal.

Standard PIM:

  • Medium-sized organizations that cannot / do not want to use the resources to purchase an extensive system, but do require efficient product data management

  • Especially useful for efficient content production and content distribution.

Small Enterprise PIM:

  • PIM is central to streamlining processes

  • Both marketing and (online) sales work in the systems

  • In addition to content production, it is also often used as a "content hub" to supply product feeds to resellers and platforms such as Bol.com, Amazon, Ebay, Google Shopping etc.

Large Enterprise PIM:

  • PIM/DAM system as part of a complex and international IT Architecture

  • Marketing and (online) sales often work in other systems

  • The heart of all digital channels, content for websites, apps, POS systems, Print / Folder solutions, MDM / PLM systems etc.

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