There is a big difference between communication with existing and potential customers. Bringing in potential customers costs the most, but retaining existing customers is no easy task either. For example, one can use one for relevant communication with potential customers Data Management Platform DMP Read all about DMPs on this one page. Other effective solutions are now available for retaining existing customers. In the past, one often spoke of "BIG DATA" or of a "Data Warehouse". Today, these kinds of solutions are called a Customer Data Platform CDP.
The term Customer Data Platform CDP has not been around very long, but is in fact a universal name for solutions that capture customer profiles. Once a customer has bought something from the company, he gets a nice spot in this database. Over time, the data is then 'enriched' with all kinds of relevant data. This data can then be used to get to know the customer better and to approach him/her with appropriate products and/or services.
But why are there now more than 200 different Customer Data Platform solutions available? We are happy to explain that to you.