There is a big difference in communication with existing customers on the one hand and potential customers on the other. Bringing in potential customers costs the most, but retaining existing customers also requires maximum attention. In your hunt for potential customers, you gain great benefits with a Data Management Platform. Read all about DMPs on this one page. Effective solutions are now also available for customer retention and increasing customer value. Think of big data applications and setting up a data warehouse. A Customer Data Platform or CDP is the place or hub where different solutions for generating, analyzing and applying customer come together.
The term Customer Data Platform is a universal name for various solutions that capture customer profiles. As soon as customers take action or make a purchase from your company, they get a place in this database. Subsequently, the information is enriched over time with relevant data from various sources. You use this customer data to get to know your customers better and to approach them with personalized content and offers and appropriate products or services.
There are now more than 200 different Customer Data Platform solutions available? And the offer is still growing. We are happy to provide more insight into the range and the differences. Our Customer Data Platform specialists are ready for personal advice.