WHAT IS A CUSTOMER DATA PLATFORM?
There is a big difference between communication with existing and potential customers. Bringing in potential customers costs the most, but retaining existing customers is no easy task either. For example, one can use one for relevant communication with potential customers Data Management Platform DMP Read all about DMPs on this one page. Other effective solutions are now available for retaining existing customers. In the past people often spoke about “BIG DATA” or about a “Data Warehouse” Nowadays these kinds of solutions are called a Customer Data Platform CDP.
The term Customer Data Platform CDP has not been around for very long, but is in fact a universal name for solutions that capture customer profiles. Once a customer has bought something from the company, he gets a nice place in this database. Over time, the data is “enriched” with all kinds of relevant data. This data can then be used to get to know the customer better and to approach him / her better with appropriate products and / or services.
But why are there now more than 200 different Customer Data Platform solutions available? We are happy to explain that to you.
Ecommerce Result is an independent Service Provider affiliated with the knowledge center CDP Institute.
Benefits of a Customer Data Platform
The benefits of a Customer Data Platform are great. Simply put, a CDP is a must for any company with a customer-focused sales strategy. The more we know about a customer, the better the communication and the more will be sold at a lower CPS (cost per sale) And if you think that a Customer Data Platform is only for online companies, we must disappoint you. Every company communicates in some way with its customers. Even if you only speak to customers by telephone, a CDP can be a very welcome addition, because the person on the phone has all the information of that one customer directly on the screen, for example linked to the telephone number. This saves time and gives the caller a very good and professional feeling from her supplier. Once the Customer Data Platform has been set up, you will enter into a dialogue with your customer and your turnover will increase.