WORKSHOPS

A workshop is a well-known way to quickly solve an issue with a small team. Therefore, Ecommerce Result uses this method often and with great success. Participants in our workshops experience this as interactive, which means that the input from the group is of high quality. Ecommerce Result deploys workshops when it needs to get to the heart of an issue quickly. Examples include workshops on Omni-Channel Distribution Strategy, Ecommerce Platforms, PIM / DAM / MDM systems, CRM & Marketing Automation and Organizational change.

WORKSHOP DISTRIBUTION STRATEGY

The workshop Distribution Strategy is usually attended by the Sales & Marketing Management of Wholesalers and Brands / Manufacturers. In this workshop we will discuss the product portfolio, developments in the (international) markets, the weaknesses and strengths of the positioning, and opportunities and threats in the current and future distribution landscape. Cross-border, platforms, diversification and Direct 2 Consumer are common terms that come along. This workshop often provides new insights that lead to new products, services and markets.

WORKSHOP ECOMMERCE (er) PLATFORM

The workshop Ecommerce (er) Platforms is usually given for both IT management and Ecommerce / Sales / Marketing management. There are simply two versions, the “New Platform” and the “Re-Platform” workshop. The “New Platform” workshop goes deeper into all the possibilities of a modern Ecommerce platform and is usually given for companies that have set up an Ecommerce platform long ago or never before. The “Re-Platform” workshop is for companies that want to replace their existing B2C or B2B webshop. In this workshop, particular attention will be paid to functionalities in a new platform that should solve the shortcomings of the current platform. In addition, we will zoom in on additional (marketing) functionalities, ease of use, maintenance, costs, hosting, etc.

WORKSHOP PIM SYSTEMS

Which PIM System do I need for my Product Data, Marketing and Sales department?

The workshop PIM / DAM systems is often given for a specific group. Because PIM / DAM affects purchasing, product management, marketing, (online) sales and IT, this workshop is often a basis for good discussions. This workshop often lays the foundation for changes in the commercial departments. This is because a PIM / DAM system is not only a "stupid" database, but also often adds workflows. As a result, careful thought must be given to, among other things, working methods, rights and roles. A PIM system is the new "commercial heart" of the IT infrastructure and it is therefore important to make a well-considered choice for the right solution. In this workshop we will discuss data standardization, enrichment in workflows, multilingualism and translation management, channel design etc. We will also discuss the business case of the investment in a PIM system extensively. After this workshop it is clear which type of PIM system suits your organization.


WORKSHOP MARKETING SYSTEMS

How can a CRM or Marketing Automation System reduce my marketing costs and improve the quality of communication?

The CRM & Marketing Automation workshop is usually given for a company's Marketing & Sales team. On the one hand, this workshop is about mapping the current sales processes and possible improvements. Creating a vision and strategy is especially central. The 360 degree customer view and the Customer Journey model must make it clear who the customer is, how he behaves and how he can be approached and retained in a relevant way. From a "Customer Centric Design", all possibilities pass. This workshop therefore contains strategic, tactical and IT related topics. The workshop is available in both a B2B and B2C version because the working method between these two markets differs in approach. After this workshop it is clear what CRM & Marketing Automation can mean and what it takes.

Workshop Organization Change

The workshop (omni-channel) Organization Change is usually given to the management team or management of a company. The approach differs per company because the needs are not always the same. For example, we can look from an "emergency situation" arising after changes within a company or the market, but our workshops are often used to prevent problems. For example, if employees do not think of their job due to all the changes during a Digital Transformation, resistance or even sabotage behavior is possible. During a transformation process it is desirable to "get" all employees in a company for important changes. By showing and helping to think about opportunities, we turn threats into opportunities, also between employees' ears. After this workshop (s) it is clearer what impact a Digital Transformation has on the organization and how to deal with it.

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