Most companies with a customer database now send an email newsletter. But the bulk still sends one and the same email newsletter to all addressees. But why does everyone receive the same newsletter when every customer has different interests? A well-designed Marketing & CRM Automation solution offers a solution! Email is the basis for most companies Online Marketing activities. That is not surprising, because enamel is cheap, and very effective when used properly. But the latter is precisely the problem. Using Email marketing will only become really effective if it is segmented and personalized.
Segmentation and personalization can only take place when a decent customer database has been set up. A good customer database is by definition NOT a webshop system, email client or ERP system. Personalization only has real effect if sufficient characteristics of the customer can be recorded. This concerns, for example, age, gender, children, purchase history, click behavior in an email, surfing behavior on the website, etc. The more you know about a customer, the better. All customers can then be divided into customer groups. Such a customer group with similar characteristics is also called an Audience. Based on certain characteristics, appropriate communication can then be sent per customer group. For example, an email to customers who have bought more than € 300 in the past year, but not in the past three months. In a personal way, customers are reminded of your company and stimulated to buy something again. Cherish your existing and valuable customers in this way!