ECOMMERCE WEBSHOPS

Ecommerce webshopsBy professionalizing the Ecommerce market, many standard Ecommerce webshop solutions have been developed. The major global players are SAP / Hybris, Salesforce, Intershop, Episerver, Sitecore, Oracle, and Adobe / Magento. These Ecommerce webshops each focus on a separate segment of the market. One solution costs relatively little and the other a "capital". Because developments are happening at lightning speed, it is important to choose a webshop platform that can grow just as quickly with the company. In addition to the global players as mentioned above, there are also many local players who can offer interesting solutions. But which of the many Ecommerce Webshop solutions is really “future proof” and now best suits your company, industry, activities and business case? And are you going to start with Ecommerce, or do you want one new solution to grow faster internationally? If Ecommerce is essential to your business, making the right choice is even more important. Choosing the wrong solution can have fatal consequences for your turnover or reputation. We know all solutions, both internationally and locally and we know which pitfalls are associated with which solutions. Sometimes "expensive" seems to be a lot cheaper and vice versa.

WEBSHOP FUNCTIONALITIES

Which functionalities best match the Customer Journey of my customers?

An online store must have a functional front (shop window) so that marketers and webshop managers do not see any restrictions in their commercial activities. However, practice is often different. Many functional changes require a lot of IT capacity and long lead times. In addition, organizations are unfortunately not yet used to tackling these kinds of issues on a project basis, which causes frustration with both commerce and IT. When starting to build Ecommerce Webshops, it is very important that the functional wishes are as clear as possible. Unfortunately, in practice, this is cut in hours. This often causes problems during the project. Fortunately, nowadays there are solutions that work with "building blocks" and with a Scrum method the perfect solution is put down step by step. We help you to formulate the wishes as clearly as possible in each phase.


PROMOTION MANAGEMENT

Can I combine online and offline promotions in one smart Omni-Channel Ecommerce solution?

Front-end solutions for Ecommerce Webshops often have limited promotion management functionalities. Fortunately this is getting better, but what if your marketers come up with things that are not technically possible? That is why promotion management is increasingly being offered as a separate module that is no longer part of a front-end solution, but as a standalone solution. In addition, dynamic content based on visitor behavior is essential in the Customer Journey. These are functionalities that demand more from Ecommerce webshops than was previously the case. To optimize your Ecommerce functionalities, linking with customer data systems is more necessary than ever.

Omni-Channel Ecommerce solutions

Omni-Channel solutions are different for every company. For a retailer, this can mean that he wants to fully integrate his webshop into his stores by linking databases, payment systems and POS display options. Longtail options should also be seen as an Omni-Channel solution. For a wholesaler or manufacturer, this can mean that they will deliver directly to consumers (B2C) or via dealers (B2B2C). This not only requires the correct Omni-Channel solution, but also adjustments within organizations because, in addition to boxes and pallets, they now also have separate “ eentjes ”should start distributing. In addition, customer contact in B2C is fundamentally different from B2B. Our Omni-Channel specialists work for both Retailers and for Wholesalers and Brands. They know all the possibilities and pitfalls.

Curious which Ecommerce Webshop solution is suitable for your company?

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