Ecommerce Webshops2022-06-10T10:57:45+01:00

How do I choose a webshop platform that suits my business?

Choosing a new webshop platform is like mountain climbing without a guide….
Avoid mistakes. Go to the selection for advice, specifications and support.

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By professionalizing the market for Ecommerce, there are many standard Ecommerce webshop solutions developed. The main global players are SAP/Hybris, Salesforce, Intershop, Episerver, Sitecore, Oracle, and Adobe/Magento. These Ecommerce webshops focus on specific segments of the market. One solution costs relatively little, the other costs a 'power'.

Because developments are moving at lightning speed, it is important to choose a webshop platform that grows flexibly with your business. In addition to the global players mentioned, many local players also offer interesting solutions. But which of the many Ecommerce webshop solutions is real future proof † Which platform best suits your company, industry, activities and business case? Are you going to start with Ecommerce, or are you looking for a new solution to grow faster internationally? If Ecommerce is essential for your organization, making the right choice is crucial. Choosing a platform that doesn't meet all your requirements can have fatal consequences for your revenue or reputation. We know all solutions, both international and local. We know which pitfalls are associated with which solutions. Sometimes 'expensive' seems to turn out to be a lot cheaper. And vice versa.


Which functionalities best match the Customer Journey of my customers?

An online store must have a functional front (display window), so that marketers and webshop managers do not see any limitations in their commercial activities. However, the practice is often different. Many functional changes require a lot of IT capacity and long lead times. In addition, organizations are unfortunately not yet used to tackling these kinds of issues on a project basis, which creates frustration in both commerce and IT. When building Ecommerce webshops, it is very important that the functional wishes are as clear as possible. Unfortunately, in practice this is cut in hours. This often causes problems during the project. Fortunately, there are now solutions in the form of working with 'building blocks'. This way you can realize the perfect solution step by step using the Scrum method. We help you formulate your wishes as clearly as possible. At every stage.


Can I combine online and offline promotions in one smart Omni-Channel Ecommerce solution?

Front-end solutions for Ecommerce webshops often have limited promotion management functionalities. Fortunately this is getting better. But what do you do when your marketers come up with things that aren't technically possible? To solve this problem, suppliers increasingly offer promotion management as a separate module. That is, no longer as part of a front-end solution, but as a standalone solution. In addition, dynamic content based on visitor behavior is essential in the Customer Journey. These are functionalities that demand more from Ecommerce webshops than was previously the case. To optimize your Ecommerce functionalities, linking with customer data systems is more necessary than ever.


Omnichannel solutions are different for every company. It can be important for retailers to fully integrate the webshop in the physical stores by linking databases, payment systems and POS display options. Also long tailcapabilities belong to the omnichannel solution. As a wholesaler or manufacturer you may be looking for adequate solutions to supply directly to consumers ( B2C ) or through dealers ( B2B2C ). This not only requires the right omnichannel solution, but also adjustments within organizations. After all, in addition to outer cartons and pallets, individual items now also have to be distributed. In addition, customer contact in B2C is fundamentally different than in B2B. Our omnichannel specialists work for retailers as well as wholesalers and brands. Because they know all the possibilities and pitfalls, you can make well-founded decisions.


Choosing a Ecommerce platform seems easy. Just google, approach the suppliers of the first two pages and ask for their demo. However, research shows that many platform choices do not turn out so well later on. Paying too much, too few functionalities, no development freedom, too complex or not the right integration options with other systems. Not to mention implementation partners…

Don't take any chances! We know almost all Ecommerce solutions with their advantages and disadvantages. Decide for yourself what type of support is desired: from a nudge in the right direction to complete unburdening and guidance. We guarantee transparent and supplier-independent advice. We always recoup our costs for you.

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