What is Content Marketing? Simply this is by drawing relevant articles and information to attract visitors to your website. But it is not that simple. This form of marketing can be completed with a wide variety of formats, such as news, video, blogs, articles, white papers, E-books, infographics, case studies, reviews, guides, photos, etc. The purpose of Content Marketing is twofold. either seen from the organization or seen from the customer. One will say that it is about improving the findability of the website by adding relevant content. The other looks mainly from the perspective of the customer. The investment in content production usually translates into a higher SEO ranking (Search Engine Optimization). The site is better found by the target group because Google's indexing looks at combinations of content and context. The more relevant the content for the entered search term, the higher in the ranking a page will be placed. What is good for the “searcher” is also good for the search engine.
But there is more important. Much relevant content around your products or services provides more information to customers. This targeted information gives the (potential) customer more reason to purchase a product or service from you. In addition, sufficient good content ensures "surfing behavior" on your website, which may provide you with information about the purchase intentions. You can store this information in, for example, a Customer Data Platform and can be used for serving personal content, offers or, for example, custom webshop filters ... In short, producing good content pays off!