8 Advantages and Disadvantages of Mobile Commerce
It is becoming increasingly difficult for brands to ignore multichannel and omnichannel marketing strategies. It is a very profitable strategy because it enables brands [...]
Messaging makes brands friends
The online consumer wants more than shopping on a sterile website. He wants direct contact and answers to questions, everywhere, and preferably in real [...]
Ecommerce trends 2022 – these are the most mentioned
Just as Jingle Bells are inextricably linked to the past Christmas season, trend lists are a regular fixture around the turn of the year. The Internet is full of them. And as an industry that [...]
The climate impact of Ecommerce is difficult to measure, but it can be curbed
Just as Jingle Bells are inextricably linked to the past Christmas season, trend lists are a regular fixture around the turn of the year. The Internet is full of them. And as an industry that [...]
Be well aware of the trust factor of Ecommerce
Trust is perhaps the ultimate success factor of Ecommerce. Every breach of trust between online retailers and customers is at the expense of the reputation of online shopping. [...]
New Roaring Twenties - wishful thinking?
Once we've shaken off the constricting straitjacket of Covid-19, we'll go wild again. Traveling, partying, meeting each other and above all: buying, buying, buying. We [...]
Augmented Reality in Ecommerce - buzz or business?
Comical Snapchat filters, trying on virtual clothes in front of a magic mirror. Or project a new corner sofa in 3D in your living space to see if [...]
Watch out… government fights against fake reviews
Black Friday, this year on Friday 27 November, has been the start of the Ecommerce high season for several years in a row. Until Christmas, [...]
APIs in Ecommerce - you can't live without them
No doubt you have come across the abbreviation many times: API. That stands for Application Programming Interface. APIs allow for the exchange of data between different systems and [...]
Data-driven Customer Experience: the success factor!
In the current corona era, online business is the new norm. That is why people sharpen their knives in both the retail and wholesale world to [...]