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More revenue per customer? Bet on Customer Lifecycle Value.

Improving Customer Lifecycle Value brings sustainable growth. We help you choose and implement the best technology.
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Customer lifetime value

Customer value development or Customer Lifetime Value management is essential for every company. After all, acquiring new customers costs more than retaining existing customers. But how loyal are your customers? When and why do they regularly buy from your competitor? The most effective way to gain better insight into the Customer Lifetime Value is to monitor the customer journey. This allows you to predict which customers should be approached how and at what time and when they buy. But what if your customer data is locked up in all kinds of data silos? How do you get more sales from individual customers if you don't know them well enough?

To create a 360-degree customer view, it is necessary to accommodate all customer data in one system. This allows you to optimally analyze and segment the data. Once purchase and behavioral data has been collected over a longer period, it is possible to use smart AI and deep learningtechnology in a smart CDP system build a so-called RFM matrix (Recency, Frequency, Monetary). This matrix helps you identify your most valuable customers. This insight allows you to better focus on potential customers and save unnecessary costs.

Mine company

What can I do to increase customer value?
Identifying leads and transforming leads into customers takes a lot of effort. Then you invest time and money in building the customer relationship. Once a customer is convinced of the unique selling points of your company or brand, customer retention is much less expensive. But how do you actually get more value out of a customer who has already bought items or services from you a few times? Customer value optimization is a combination of strategy, culture, systems and data analysis. Gaining insight into the customer journey is the basis of Customer Lifecycle Management. The more customers experience your company, product or service as relevant, the better you are able to influence their behavior.

How than?

How does customer value optimization work in my company?
Good and targeted marketing communication is essential for customer value optimization. In addition to one-on-one communication with customers, data analysis of purchasing behavior and surfing behavior is of great importance. By collecting and analyzing customer data, you build a so-called 360-degree customer profile. If it is known what drives the search and decision-making behavior of customers, you can respond to this with appropriate marketing communication campaigns. Via the right channels, at the right time and with personalized content. The greater the relevance and the better the timing, the greater the conversion on your marketing and communication budget. In addition, your messages and offers are not regarded as undesirable but as a value-enhancing service. This seems simple, but in practice there is a lot to consider, both on an IT and organizational level. This requires specific knowledge and experience. Let yourself be advised and guided by the experts of Ecommerce result.

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Customer value optimization through predictive analytics

Once the basic conditions for customer value optimization and customer lifecycle management have been completed, the next step is to predict the behavior of your customers. You can use Artificial Intelligence (AI) and Machine Learning solutions for this. With AI-driven Predictive Analytics -technology, you can predict what your customers are going to buy and even when and where they will make their purchase. In this way you prevent 'no-sales', increase the service level and improve the customer experience. In addition, you ensure a better inventory position which positively influences your cash flow. In summary: you create more customer value and reduce operational costs.

 

What do our customers say?

5.0

“We have been using the services of Ecommerce Result since 2016. They have provided us with very valuable Implementation Managers and Product Owners with whom we have …

Ecommerce transformation. Especially with their knowledge and pragmatic decisiveness they help our IT projects and business move forward.”

Body & Fit Sports nutrition
Fritjof Haalboom, Head of Technology

5.0

“After a long preparation of our Ecommerce project, we brought Ecommerce Result in-house to help us make the right choice in the field of …

platform and supplier.

We are glad we did this because they saved us a lot of money with their refreshing view on IT investments. Not only was the initial investment considerably lower, but the running costs could also be reduced considerably, which makes our business case look better now. In addition, we are very happy with the approach, knowledge and speed with which we were able to do this project. This club knows what they are talking about!”

Goossens Living & Sleeping
Peter Gros, Director Finance & IT

5.0

“Ecommerce Result helped Kleertjes.com adapt their online retail and commercial processes. They also advised us …

regarding our IT architecture for improvements to both the front and back.

Their vision on IT investments has greatly improved our business case. With a good sense of reality and humor, the consultant was also able to get the shop floor on board to give new impulses. For me, it was a very pleasant and successful collaboration.”

Kleertjes.com (now Wehkamp)
Claudia Willemsen, Founder

5.0

“We engaged Ecommerce Result to help us formulate the functional requirements and select the most suitable PIM system. …
Their in-depth knowledge of PIM systems and the Ecommerce and Omnichannel IT landscape allowed us to quickly make a responsible choice. I can absolutely recommend Ecommerce Result regarding consultancy for any B2B/B2C ecommerce project.”
Accell Group (including Batavus, Koga, Sparta, Raleigh)
Menno Bokslag, IT Director

5.0

“Ecommerce Result has helped us gain insight into all the strategic and functional possibilities that a PIM solution we can offer. … 

With their contribution we are now better able to make a good choice. I highly recommend Ecommerce Result for Ecommerce IT projects.”
Velleman
Bennie Hebbelynck, Head of IT

5.0

“Ecommerce Result opened our eyes to what is possible in an omni-channel distribution model. They helped us to sharpen our online … 

strategy and the associated webshop platform and PIM. 

In addition, they helped us in our search for the right solution and supplier, and guided us during the construction and set-up of our platform. We can now quickly publish landing pages within a day if necessary and realize our own E-commerce strategy and that of our partners worldwide. Before the project was completed, an excellent interim E-commerce manager was also introduced. Whether you want to go online B2C, B2B or both, I can definitely recommend Ecommerce Result.”

Difrax
Olivier Overweg, Commercial Director

5.0

“We are pleased to have engaged Ecommerce Result to help us clarify our Omni-Channel Distribution Strategy. Their consultants provided us with a pleasant and efficient …

“In a series of workshops we provided tools to calibrate our Distribution Strategy and adjust it where necessary.”

AkzoNobel
Kim Potters, Director Global Marketing

5.0

“Ecommerce Result helped Bavaria very well in two sessions to give direction to our E-commerce and E-business objectives. …

In addition, they provided us with valuable insights that allowed us to accelerate our preparations. We can definitely recommend Ecommerce Result as Ecommerce and Omni-Channel experts.”
Bavaria
Gijs Swinkels, Global Brand Manager

5.0

“Ecommerce Result helped us with our strategic choices, formulating functional IT requirements and searching and selecting our PIM…      

& Ecommerce Solution.

The thorough but pragmatic approach really appealed to us. With them we were able to lay the foundation for our future growth!”

Wilmink Group
Richard Dekker, Finance & IT Director

5.0

“ Ecommerce Result assisted us with the selection and final implementation of both …

a Ecommerce Platform as a PIM system for all our different (international) activities. 

The knowledge and hands-on mentality of the consultants really appealed to me. I am very satisfied with their contribution.”

Vision Healthcare (Flinndal, Therme, ZARQA, Purasana, Vitality, Vitamin Express etc.)
Tim Schelling, CTO

5.0

“Ecommerce Result helped Fleurop with its Ecommerce IT strategy and made recommendations for improvements. They have a lot of knowledge in that area and we are then …

also very happy with their contribution.”

Cheer up
Jeroen de Zwart, General Manager / CEO

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Lack of Knowledge

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