Distribution strategy and channel conflicts are current concerns in Ecommerce. Where are the opportunities, what are the risks? Consumer behavior is constantly changing. Customers think and act omnichannel† Companies that missed out often attributed this to the deteriorating economic situation and low consumer confidence. These factors certainly play a role in lower sales in specific distribution channels, but consumers always spend money. However, they are doing this in new ways and through new channels. See this challenge as an opportunity to innovate and strengthen your business.
A change in the distribution strategy is often the solution. But with change comes resistance. Channel conflicts with your current customers are lurking. Parties such as Amazon and Alibaba are getting bigger and bigger and your customers or resellers are making increasingly higher demands. How do you organize your distribution channels in a smarter way and turn the risks into new opportunities? What do you need? Adjustments in your IT systems? Smart data analysts? A Marketing Automation solution? Our omnichannel specialists provide practical support. Concrete, pragmatic and based on many years of experience in omnichannel distribution.