DISTRIBUTION STRATEGY AND CHANNEL CONFLICTS
Distribution Strategy and Channel Conflict are topics that many companies need to address. Consumer behavior has changed significantly in recent years. The customer is Omni-Channel start thinking and doing. Businesses that got into trouble often blamed the poor economic situation and low consumer confidence. This has certainly had to do with lower sales in their distribution channels, but consumers were still spending money but doing it in a different way or place. Take your chance of this problem!
A change in the distribution strategy is often the solution. But change also comes with resistance. Channel conflicts with your current customers are therefore lurking. Parties such as Amazon and Alibaba are getting bigger and your customers or resellers are increasingly demanding. How can you organize your distribution channels smarter and take advantage of these problems? What do you need for that? Adjustments in your IT systems? Smart data analysts? A Marketing Automation solution? We help you with all these issues. Concrete, pragmatic and with many years of experience in Omni-Channel Distribution.