Replatforming – more efficiency, better customer experience

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There are many reasons why your current Online store may need to be replaced. The most common reasons are difficult maintenance, slowness, new look and high costs. When you change your current webshop platform is going to be replaced, then this is a major project. Your IT department, your marketing and sales departments, but also finance and logistics will have to be involved. It is wise to tackle this integrally. When you are going to replace your webshop, a so-called Replatforming, you can immediately make "surrounding" systems work better together, which reduces maintenance costs.

It is wise to let yourself be guided through this project so that you do not overlook any crucial matters and make the best investment for the coming years. We know all the pitfalls and Ecommerce platform. We know in which case you should choose which solution. That saves you an unnecessary amount of money. We advise you independently of suppliers, so guaranteed objective advice.


Which functionalities best match the Customer Journey of my customers?

The functionalities of a modern webshop, or rather the lack thereof, is often the main reason to consider a replacement of the current system. The simple “picture price” principle of the previous generation of webshops is no longer sufficient to persuade visitors to buy. Intelligent options are needed, such as excellent search and selection options, relevant product recommendations, personalized content, etc. You can choose to accommodate all functionalities in the platform, but a so-called “best of breed” solution is also possible. A Ecommerce Platform is jointly put together by several tools.


Is it necessary to adjust my entire IT landscape during Replatforming?

When you have made a choice for a new Ecommerce platform, it is important to examine the existing processes during the preparation of the project, because here too there are often benefits to be gained. For example, a modern API layer ensures that communication to and from the new Ecommerce Platform is much easier to set up. Especially when you are going to work with, for example, a Marketing Automation solution or a Data Management Platform, connectivity is very important.


In addition to functional and user requirements, a Replatforming almost always has a positive effect on the business case. The main reasons are lower costs and higher conversion (selling). A well-chosen Ecommerce Platform facilitates the users more, so that less needs to be spent on, for example, a web builder. In addition, the costs of hosting a modern solution per visitor are often lower. Due to the faster loading time of pages, Google will usually place the pages higher in the index resulting in more visitors. Due to the flexible possibilities of content management, “story telling” functions and AB testing possibilities, the conversion percentage increases, resulting in more sales. These are just a few examples, but the list of optimizations is often long. Just like in a “brick shop” it is necessary to move with the times and to ensure an optimal experience for the visitors. Lower costs and higher turnover usually ensure a quick payback of a Replatforming.


Choosing a Ecommerce platform seems easy. Just google, approach the suppliers of the first two pages and ask for their demo. However, research shows that many platform choices do not turn out so well later on. Paying too much, too few functionalities, no development freedom, too complex or not the right integration options with other systems. Not to mention implementation partners…

Don't take any chances! We know almost all Ecommerce solutions with their advantages and disadvantages. Decide for yourself what type of support is desired: from a nudge in the right direction to complete unburdening and guidance. We guarantee transparent and supplier-independent advice. We always recoup our costs for you.

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