ECOMMERCE OMNI CHANNEL STRATEGY
Before you take even one step in the realization of your e-commerce and/or omni-channel ambition, you will have to formulate your strategy clearly. This starts with the classic question “What business are we in?” quickly followed by the question “what business do we want to be in?” When these two questions are answered differently, we speak of a shift in the business domain, consisting of:
- the markets
- who to target
- the products
- what need to meet
- the skills (capabilities)
- how to distinguish
A shift in the business domain means a major impact on your organization. For this reason, establishing a clear strategy is an important condition for your ecommerce good luck.
STRATEGY
How do I develop a good Omni-Channel Strategy for my company?
Your internal organization, but also the outside world, needs a clear strategy to hold onto. Without a clear strategy it is difficult to steer and your identity will be diffuse in the market. You must be able to compare all the choices you encounter on your route to realization next to a few clear strategic statements. Our professionals are focused on obtaining a sharp but also concise elaboration of the following strategic elements:
✔ The mission in which the right to exist and the identity are expressed
✔ The vision that serves as inspiration (internal and external)
✔ The domain of the organization: markets, products, skills
✔ The smart goals that give ambition to the previous elements
✔ Strategic plan that sets out in which steps the objectives are achieved
Realizing your Ecommerce Omni Channel strategy and future should not be a voyage of discovery. Enough energy is already required to realize the ambition. Our experts guide you through the strategic phase and support you with the specific e-commerce issues you encounter. Our professionals are focused on obtaining a sharp but also concise elaboration of the following strategic elements:
ISSUES
A well-formulated Ecommerce Omni Channel strategy answers specific e-commerce issues and thus forms a concrete strategic framework for further design and realization. Thanks to our many years of experience in the field of the Ecommerce Omni Channel strategy, we know which issues you will encounter when determining your strategy.
insourcing or outsourcing
acquisition versus building yourself
distribution and channel conflicts
long term position in a vertical
impact of both brick and click activities on your organization and systems
In the realization of your new Ecommerce Omni Channel strategy, we support you in recognizing the important issues, identifying alternatives and determining choices. The latter usually requires one or more strategic workshops.
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