Lower costs, higher engagement – discover the power of DMP.
Choosing a Data Management Platform is like climbing a mountain without a guide… Avoid costly mistakes. We will help you with advice, specifications and selection support.
A Data Management Platform, also known as CDP, is indispensable within your omnichannel strategy for creating and managing marketing campaigns that you deploy via the various channels. In the early stages of Ecommerce Attracting visitors was relatively easy. You put enough information and/or products online and the indexing of the search engine did the rest. With little competition this was a fine model. But soon the competition increased and the conversion on visits decreased. That is why it was necessary to 'buy' more and more traffic, through all kinds of online marketing channels, such as Email, Adwords, Affiliate Marketing, Display Advertising and Social Media. But due to the enormous amount of different channels, it became increasingly difficult to determine which channel had contributed to the final conversion in which phase of the customer journey.
There is now a solution for this: the Data Management Platform or DMP. A DMP system gives online marketers a tool to efficiently manage online marketing campaigns on various channels and to build anonymous profiles in the run-up to a conversion. Also, some DMP systems have built-in attribution tools to identify which resources are involved and which have contributed effectively. As soon as an anonymous profile makes a purchase, you can enrich the profile with customer-specific data. This allows you to build a 360-degree customer view. To be able to bundle this data, a Customer Data Platform or CDP system necessary.
Definition
A DMP or Data Management Platform is simply software that uses cookies to analyze how a potential buyer/visitor uses sites or other online applications. In addition, the DMP records how this visitor moves across different online platforms and when, how often and for how long he returns. A Data Management Platform also provides information that shows how visitors deal with advertisements that you place on other sites. A DMP provides anonymous data from users, which can be divided into segments. This gives you a good idea of your target group and allows you to properly analyze the effectiveness of campaigns. A Data Management Platform can be integrated with almost all existing ad servers.
Usage
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Benefits of a data management platform
What do our customers say?
5.0
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Ecommerce transformation. Especially with their knowledge and pragmatic decisiveness they help our IT projects and business move forward.”
Body & Fit Sports nutrition
5.0
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platform and supplier.
We are glad we did this because they saved us a lot of money with their refreshing view on IT investments. Not only was the initial investment considerably lower, but the running costs could also be reduced considerably, which makes our business case look better now. In addition, we are very happy with the approach, knowledge and speed with which we were able to do this project. This club knows what they are talking about!”
Goossens Living & Sleeping
5.0
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regarding our IT architecture for improvements to both the front and back.
Their vision on IT investments has greatly improved our business case. With a good sense of reality and humor, the consultant was also able to get the shop floor on board to give new impulses. For me, it was a very pleasant and successful collaboration.”
Kleertjes.com (now Wehkamp)
5.0
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Accell Group (including Batavus, Koga, Sparta, Raleigh)
5.0
“Ecommerce Result has helped us gain insight into all the strategic and functional possibilities that a PIM solution we can offer. …
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Velleman
5.0
“Ecommerce Result opened our eyes to what is possible in an omni-channel distribution model. They helped us to sharpen our online …
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strategy and the associated webshop platform and PIM.
In addition, they helped us in our search for the right solution and supplier, and guided us during the construction and set-up of our platform. We can now quickly publish landing pages within a day if necessary and realize our own E-commerce strategy and that of our partners worldwide. Before the project was completed, an excellent interim E-commerce manager was also introduced. Whether you want to go online B2C, B2B or both, I can definitely recommend Ecommerce Result.”
Difrax
5.0
“We are pleased to have engaged Ecommerce Result to help us clarify our Omni-Channel Distribution Strategy. Their consultants provided us with a pleasant and efficient …
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“In a series of workshops we provided tools to calibrate our Distribution Strategy and adjust it where necessary.”
AkzoNobel
5.0
“Ecommerce Result helped Bavaria very well in two sessions to give direction to our E-commerce and E-business objectives. …
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Bavaria
5.0
“Ecommerce Result helped us with our strategic choices, formulating functional IT requirements and searching and selecting our PIM…
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& Ecommerce Solution.
The thorough but pragmatic approach really appealed to us. With them we were able to lay the foundation for our future growth!”
Wilmink Group
5.0
“ Ecommerce Result assisted us with the selection and final implementation of both …
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a Ecommerce Platform as a PIM system for all our different (international) activities.
The knowledge and hands-on mentality of the consultants really appealed to me. I am very satisfied with their contribution.”
Vision Healthcare (Flinndal, Therme, ZARQA, Purasana, Vitality, Vitamin Express etc.)
5.0
“Ecommerce Result helped Fleurop with its Ecommerce IT strategy and made recommendations for improvements. They have a lot of knowledge in that area and we are then …
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also very happy with their contribution.”
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