Lower costs, higher engagement – discover the power of DMP.
Choosing a Data Management Platform is like climbing a mountain without a guide… Avoid costly mistakes. We will help you with advice, specifications and selection support.
A Data Management Platform, also known as CDP, is indispensable within your omnichannel strategy for creating and managing marketing campaigns that you deploy via the various channels. In the early stages of Ecommerce Attracting visitors was relatively easy. You put enough information and/or products online and the indexing of the search engine did the rest. With little competition this was a fine model. But soon the competition increased and the conversion on visits decreased. That is why it was necessary to 'buy' more and more traffic, through all kinds of online marketing channels, such as Email, Adwords, Affiliate Marketing, Display Advertising and Social Media. But due to the enormous amount of different channels, it became increasingly difficult to determine which channel had contributed to the final conversion in which phase of the customer journey.
There is now a solution for this: the Data Management Platform or DMP. A DMP system gives online marketers a tool to efficiently manage online marketing campaigns on various channels and to build anonymous profiles in the run-up to a conversion. Also, some DMP systems have built-in attribution tools to identify which resources are involved and which have contributed effectively. As soon as an anonymous profile makes a purchase, you can enrich the profile with customer-specific data. This allows you to build a 360-degree customer view. To be able to bundle this data, a Customer Data Platform or CDP system necessary.
Definition
A DMP or Data Management Platform is simply software that uses cookies to analyze how a potential buyer/visitor uses sites or other online applications. In addition, the DMP records how this visitor moves across different online platforms and when, how often and for how long he returns. A Data Management Platform also provides information that shows how visitors deal with advertisements that you place on other sites. A DMP provides anonymous data from users, which can be divided into segments. This gives you a good idea of your target group and allows you to properly analyze the effectiveness of campaigns. A Data Management Platform can be integrated with almost all existing ad servers.
Usage
Would you like to discuss the possibilities without obligation?
Benefits of a data management platform
Imagine having a reliable partner to help you with projects and take your organization to the next level. We are here for you with strategic advice and reliable support.
Contact us today.
Digital cup of coffee for advice or a no-obligation conversation?
- The Netherlands
- Vredenburg 40, 3511BD Utrecht
- Telephone: +31 85 888 4750
- Portugal
- Av. Republica 6, 7 esq, 1050-191 Lisbon
- Telephone: +351 300 506 280
5 Generative Engine Optimisation (GEO) strategies to improve product visibility on AI search engines
In the rapidly evolving digital landscape, companies are constantly looking for innovative ways to increase their online presence and improve the visibility of their products. One of
4 Adobe Firefly 3 features perfect for Ecommerce brands
The ability to present products in a visually appealing and accurate way can make a significant difference in attracting and retaining customers. Adobe Firefly 3 has grown
6 ways to improve website accessibility for an inclusive ecommerce platform
In today's digital age, website accessibility has become a crucial aspect of web development, especially for ecommerce platforms. Ensuring that everyone can use a
