Mailchimp under fire!
Ecommerce would not be possible without email marketing. And when you think of email marketing you quickly think of Mailchimp, one of the most widely used platforms for your newsletters and updates.
1st-party data - the ultimate path to true personalization of the Customer Experience
Many marketers lie awake because of it. The source for third-party data is drying up. Frequently used search engines like Safari and Firefox already don't support third-party cookie tracking
Dropshipping - 5 success factors for a good business model
It seems so easy and you could get very rich doing it: dropshipping. You start a webshop and makes agreements with a manufacturer
Payment trends in Ecommerce - buying online on credit?
Buying on credit online is nothing new. However, this service has always been linked to sky-high interest rates and the associated debt problems. Thanks to 'cheap money' it seems
Marketing Automation trends that deserve your attention
When you think of the term Marketing Automation, you tend to think of standardized, impersonal communication. Nothing is less true. In Ecommerce Marketing Automation is precisely
Augmented Reality in Ecommerce - buzz or business?
Comic Snapchat filters, virtual clothes fitting in front of a magic mirror. Or projecting a new corner sofa in 3D in your living room to see if it will turn into a
Ecommerce success factors
Just take a good seat. Take a critical, open look at your webshop or e-commerce platform and try to remember why
Click and collect service offers perspective for retail
A relaxation of the Covid lockdown does not seem to be possible for the time being, but the governments are somewhat accommodating shopkeepers through click & collect service
High Availability - a factor to watch out for in your platform selection
Online consumers do not adhere to closing times. They always want to have access to their favorite web shops and platforms. Hence, the availability of your platform of
10 tips in the context of Ecommerce and the holidays
Black Friday, this year on Friday, November 27, has been the starting signal for the Ecommerce high season for several years in a row. It reaches until Christmas
