Social Commerce Archives

Marketing Automation trends that deserve your attention

Editorial2021-08-20T12:18:22+01:00B2B, B2C, Customer journey, Data Driven Ecommerce, Ecommerce, IT, Artificial intelligence, Marketing Automation, Personalization, Predictive Analytics, Social Commerce|

The term Marketing Automation tends to make you think of standardised, impersonal communication. Nothing is less true. In Ecommerce Marketing Automation is actually [...]

Augmented Reality in Ecommerce - buzz or business?

Editorial2021-08-20T12:20:40+01:00B2B, B2C, Conversion optimization, Customer journey, Ecommerce, Fashion, IT, Artificial intelligence, Marketing, mobile, Personalization, Retail, Social Commerce, UX User Experience|

Comical Snapchat filters, virtual clothes fitting in front of a magic mirror. Or projecting a new corner sofa in 3D in your living room to see if it will [...]

10 tips in the context of Ecommerce and the holidays

Editorial2021-08-20T14:32:44+01:00B2B, B2C, Conversion optimization, Customer journey, Ecommerce, Ecommerce Logistics, Marketing, Retail, Social Commerce, Strategy|

Black Friday, this year on Friday 27 November, has been the starting signal for the Ecommerce high season for several years in a row. Until Christmas, the [...].

Watch out… government fights against fake reviews

Editorial2021-09-13T12:38:42+01:00B2B, B2C, Conversion optimization, Customer journey, Ecommerce, Artificial intelligence, Marketing, Marketing Automation, Social Commerce, UX User Experience|

The government is going to monitor the use of fake reviews by web shops and restaurants more strictly. At least, that is the purpose of a bill submitted by State Secretary Mona [...].

Black Friday 2020 takes place online - read the tips

Editorial2021-09-13T12:39:09+01:00B2B, B2C, Conversion optimization, Customer journey, Ecommerce, Ecommerce Logistics, Marketing, Online Marketing, Retail, Social Commerce|

In tijden van corona ga je niet met tachtig man op tien vierkante meter in bakken met afgeprijsd ondergoed staan graaien. Ook ben je niet [...]

Does corona touch online marketing? The first signals

Editorial2021-09-13T12:44:43+01:00B2B, B2C, Ecommerce, Marketing, Online Marketing, Retail, Social Commerce, Strategy|

Iedere crisis heeft invloed op het consumentengedrag, offline en online. Het is nog te vroeg om conclusies te trekken uit de actuele coronacrisis die de [...]

The 10 Ecommerce trends of 2020 to take into account

Editorial2021-09-13T12:48:15+01:00B2B, B2C, Business Intelligence, Conversion optimization, Customer journey, Ecommerce, IT, Artificial intelligence, Marketing Automation, Online Marketplaces, Personalization, Predictive Analytics, Retail, Social Commerce, Strategy, UX User Experience|

Just like oil balls and annual reviews, trend forecasts also belong to the new year. What are the Ecommerce trends of 2020 that you should take into account? [...]