Be well aware of the trust factor of Ecommerce
Trust is perhaps the ultimate success factor of Ecommerce† Any breach of trust between merchants and customers is at the expense of the reputation of online shopping. That […]
New Roaring Twenties - wishful thinking?
As soon as we have shaken off the constricting straitjacket of Covid-19, we will go completely wild again. Travelling, partying, meeting each other and above all: buying, buying, buying. We are […]
Marketing Automation trends that deserve your attention
When you think of Marketing Automation, you tend to think of standardized, impersonal communication. Nothing is less true. In Ecommerce is Marketing Automation right […]
Augmented Reality in Ecommerce - buzz or business?
Comic Snapchat filters, virtual clothes fit in front of a magic mirror. Or project a new corner sofa in 3D into your living room to see if it […]
10 tips in the context of Ecommerce and the holidays
Black Friday, this year on Friday 27 November, has been the go-ahead for the for several years in a row Ecommerce-peak season. Until Christmas it reaches […]
Watch out… government fights against fake reviews
The government will monitor the use of fake reviews by online stores and restaurants more strictly. At least, there is a bill ready for that, submitted by State Secretary Mona […]
Black Friday 2020 takes place online - read the tips
In times of corona you don't go and dig around in bins with discounted underwear with eighty men on ten square meters. Also you are not […]
Does corona touch online marketing? The first signals
Every crisis affects consumer behaviour, offline and online. It is still too early to draw conclusions from the current corona crisis that […]
The 10 Ecommerce trends of 2020 to take into account
Like oliebollen and annual overviews, trend predictions also belong to the new year. What are the Ecommerce2020 trends that you better take into account? †