8 Advantages and Disadvantages of Mobile Commerce
It is becoming increasingly difficult for brands to ignore multichannel and omnichannel marketing strategies. It is a very profitable strategy because it enables brands [...]
Messaging makes brands friends
The online consumer wants more than shopping on a sterile website. He wants direct contact and answers to questions, everywhere, and preferably in real [...]
Augmented Reality in Ecommerce - buzz or business?
Comical Snapchat filters, trying on virtual clothes in front of a magic mirror. Or project a new corner sofa in 3D in your living space to see if [...]
Optimal convenience in mobile shopping requires so much more than responsive web design
Developments in Ecommerce follow each other in quick succession and as an entrepreneur you have a day job to keep track of everything. But there are [...]
Online shopping is about a lot, fast and cheap
We are buying more and more, it has to be easy and fast, and it has to be affordable. The laptop and desktop are still number one among [...]
Baby boomers leading the way with online publications
Baby boomers born between 1946 and 1965 lead the way when it comes to online spending. This generation spends more than, for example, [...]
Benefit from increased shopping with the smartphone
The benchmark study 'Thuiswinkel Markt Monitor' provides a concrete insight into the B2C market for Ecommerce in the Netherlands. These days, interesting information also comes from [...]
Apps most efficient for Mobile Ecommerce
Apps Mobile Ecommerce are an efficient sales channel on mobile devices. Retailers with a shopping application see a clear increase in sales via the app. 52 percent of [...]