5 redenen die e-commerce merken nodig hebben om Voice Search te implementeren

Online shopping is undoubtedly an important part of our lives now. As the e-commerce industry continues to expand, new developments and trends continue to emerge. Gen Z customers currently dominate the population of online shoppers, and perhaps that’s why e-commerce owners have had to adapt by developing faster and cooler ways to interact with their websites and products. Perhaps that was the driving factor for the significant increase in interest and use of voice search. In an effort to save time and multitasking, users are now starting to switch from the conventional style of using the search bar to voice search.

Research currently shows that approximately 41% of adults use voice search at least once a day. Therefore, ecommerce stores that are not optimized for voice search are missing out on profitable leads that could drive sales.

WHAT IS VOICE SEARCH?

Voice search is a technology that allows users to search the Internet by speaking the words out loud instead of typing them into the search bar. It includes the introduction of virtual assistants similar to Google, Alexa, Siri and Cortana on e-commerce websites and apps to enable customers to initiate financial transactions. This exciting new feature is made possible by speech recognition technology.

WHY YOUR E-COMMERCE BRAND NEEDS A VOICE SEARCH IN YOUR WEBSITE STRATEGY

There are plenty of reasons why e-commerce brands should implement voice search on their website. Let’s take a look at the top 5 reasons to join this new trend.

BOOSTS TRAFFIC AND INCREASES CONVERSIONS

Voice search is known to increase conversions by 50% and sales by 25%. For example, when a user performs a voice search on Google and your site contains the information the user needs, your page is suggested to them. Therefore, more traffic is directed to your web page, potentially helping generate leads and conversions.

EXTEND YOUR CONSUMER REACH

With a voice search you can reach more consumers than with the traditional search in the search bar. By optimizing your SEO strategy with voice search SEO, you will significantly increase your chances of getting the top spots on SERPs. Consequently, you would be able to gather a good customer base that could boost sales. Your SEO is also positively affected on all fronts.

PERSONALIZES THE USER’S BUYING EXPERIENCE

The convenience of voice search makes people more likely to use this interaction method. Valuable personal data is available for collection and analysis. As a result, you will be enriched with more data to personalize the shopping experience for the users. This allows the suggestion of products to the users based on their search query and other personalization services.

HANDY IN A DIGITAL WORLD

Why type when you can talk? Everyone likes convenience, and the hands-free voice search option offers just that. Customers enjoy a faster, easier and simpler way to purchase their favorite products.

EXPECT TO CONTINUE TO GROW

Judging from research findings that suggest voice search will generate $80 billion by 2023, it wouldn’t be wrong to say that voice search is just scratching the surface. Voice search is expected to grow in popularity and number of users. Therefore, e-commerce companies need to optimize their platform and websites to evolve with the voice search trend.

 

In conclusion, voice search is still relatively new compared to the traditional search method. As more people become familiar with it and technology improves, realigning your  SEO strategies  to enable voice search will be mandatory for your  ecommerce  brand. Jump on the voice search train and drive traffic to your site today.