Online shopping is undoubtedly an important part of our lives now. As the e-commerce industry continues to expand, new developments and trends continue to emerge. Gen Z customers currently dominate the population of online shoppers, so perhaps e-commerce owners have had to adapt by developing faster and cooler ways to interact with their websites and products. Perhaps that was the driving force behind the surge in interest and use of voice search. In an effort to save time and multitasking, users are now starting to move from the conventional style of using the search bar to voice search.
Currently, research shows that approximately 41% of adults use voice search at least once a day. As a result, ecommerce stores that aren't optimized for voice search are missing out on profitable leads that could drive sales.
WHAT IS VOICE SEARCH?
Voice search is a technology that allows users to search the web by speaking the words out loud instead of typing them into the search bar. It includes the introduction of virtual assistants similar to Google, Alexa, Siri and Cortana on e-commerce websites and apps to enable customers to initiate financial transactions. This exciting new feature is made possible by speech recognition technology.
WHY YOUR E-COMMERCE BRAND NEEDS A VOICE SEARCH IN YOUR WEBSITE STRATEGY
There are many reasons why ecommerce brands should implement voice search on their website. Let's take a look at the top 5 reasons to join this new trend.
STIMULATES TRAFFIC AND INCREASES CONVERSIONS
Voice search is known to increase conversion by 50% and sales by 25%. For example, when a user performs a voice search on Google and your site contains the information the user needs, your page is suggested to them. Therefore, more traffic is directed to your web page, potentially contributing to lead generation and conversions.
INCREASE YOUR CONSUMER REACH
Voice search can reach more consumers than traditional search in the search bar. By optimizing your SEO strategy with voice search SEO, you greatly increase your chances of getting the top positions on SERPs. Consequently, you could gather a good customer base that could boost sales. Your SEO is also positively influenced on all fronts.
PERSONALIZES THE USER'S BUYING EXPERIENCE
The convenience of voice search makes people more likely to use this interaction method. In addition, valuable personal data is available for collection and analysis. As a result, you will be enriched with more data to personalize the shopping experience for the users. This enables the suggestion of products to the users based on their search query and other personalization services.
CONVENIENT IN A DIGITAL WORLD
Why type when you can talk? Everyone loves convenience, and the hands-free voice search option offers just that. Customers enjoy a faster, easier and simpler way to buy their favorite products.
EXPECT TO KEEP GROWING
Judging by research findings suggesting that voice search will bring $ 80 billion by 2023, it is not wrong to say that voice search is only surfacing. Voice search is expected to grow in popularity and number of users. That's why ecommerce companies need to optimize their platform and websites to evolve with the voice search trend.
In conclusion, voice search is still relatively new compared to the traditional search method. As more people become familiar with it and technology improves, re-tuning your SEO Strategies to enable voice search are mandatory for your e-commerce Brand. Jump on the voice search train and start driving traffic to your site today.