Thorough and detailed product information strengthens your competitive position and improves your conversion rate. As your product range increases, you will have to interpret it more and more professionally Product Information Management (PIM). Maar investeren in PIM roept vragen op. Wat zijn de voordelen? Hoe kies je een systeem op maat? Je kunt onze PIM-whitepaper gratis downloaden op Ecommerceresult.com
Investing in PIM? Let yourself be updated and advised
Investing in PIM is no small matter. It is a substantial expenditure. So the management system you choose should be perfectly aligned with your Ecommerce activities and last a long time. That means: evolve effortlessly and at no extra cost with assortment expansions and the further development of your Omni-Channel strategy. It is better to invest in PIM in one go. Then you get the maximum in return.
Why can't you ignore PIM if you want to play a successful role in the world of Ecommerce? Because detailed, consistent and relevant product information is increasingly important in the customer journey. Product information, in the form of an accurate description, supplemented with specifications, usage data, instructional videos and reviews, is a serious sales driver. If the consumer does not find adequate product data with you, you will lose customers to the competitor who does his business. Without PIM, sales and turnover opportunities remain unused. PIM attracts new customers and binds existing customers. PIM is not only important for B2C companies, but also for B2B!
Choose your PIM momentum, but don't wait any longer than absolutely necessary
Every entrepreneur has his own moment to invest in PIM. This is often the enlargement and broadening of the product range. Omni-Channel ambitions can also be a reason. One if you run large volumes with many product mutations, PIM is an unmissable must. As soon as you notice that collecting, creating, updating and uploading product information will take a disproportionate amount of time and effort and become error-prone, that is the signal to start the adventure seriously.
Because it is an adventure, the selection process that precedes the purchase and implementation. There are many systems on the market and the range is still growing. It is no easy task to determine without in-depth knowledge which system in which price category best suits your wishes and growth ambitions. Relying on a personal demonstration from the supplier is risky, because every supplier has short and long-term interests in the sale of his system. You not only pay for the license and implementation, but also year after year for updates and maintenance.
Download our free, practice-based PIM whitepaper
Ecommerce Result adviseert en begeleidt al jaren kleine en grote Ecommerce-bedrijven bij de keuze en implementatie van PIM-systemen. We kennen de markt, we kennen de aanbieders, we weten welke kortingen haalbaar zijn. We kennen de sleutelvoorwaarden voor een effectieve implementatie en staan ons mannetje bij contractonderhandelingen en voortgangsbewaking. We zijn erop gespitst om voor onze klanten het beste uit de markt te halen. Investeren in PIM begint met een onafhankelijk en deskundig advies. En geloof me, dat advies verdient zichzelf terug!
Wat is en doet PIM precies? Wie zijn de aanbieders? Welke winst boek je na een succesvolle implementatie? Op wat voor investering moet je globaal rekenen, geredeneerd vanuit jouw huidige en toekomstige Ecommerce-activiteiten? Welke voetangels en klemmen kom je tegen? Antwoorden op deze en andere vragen, ontleend aan de praktijk, vind je in onze speciale Ecommerce Result PIM-Paper. Ook jij kunt deze must-have gratis downloaden van EcommerceResult.com
