Expert and affordable Ecommerce and Marketing IT advice for SMEs
Knowledge and pragmatism for rapid improvements
Direct sparring without obligations!
Why SME advice?
Large companies have large budgets for IT and marketing. As a result, the gap between smaller and larger companies is likely to increase. That is not good for the competitive field. Because many companies use approximately the same processes, we have developed “Industry Standards”. With these, we can help smaller companies in a fast, efficient and pragmatic way, at considerably lower costs. We offer five lines of advice: Webshops & Dealerportals, Online Marketplaces, Product Information Systems, Marketing Systems and IT Strategy.
Webshops & dealer portals
Webshop and dealer portal solutions are usually expensive as soon as they deviate from the standard. Fortunately, there are many 'hidden' possibilities that our specialists know thanks to their years of experience. Whether it concerns B2C, B2B or D2C, we know which solutions will help your company move forward in an accessible and affordable way. A smart solution does not necessarily have to be expensive. Much more important is that you choose the right solution, suitable for your goals and compatible with your systems.
Online marketplaces
An ever-growing number of companies are achieving international sales success on online marketplaces such as Amazon, BOL, La Redoute, Ebay and Cdiscount. To remain successful, simply supplying product data is no longer sufficient. Marketplaces are increasingly demanding the quality of product information, prices, stocks and more. Linking data from accounting, ERP or WMS is often very difficult. It is also expensive and you have no flexibility. While success depends on factors such as speed and pricing. Intelligent marketplace solutions offer a solution. But which solution best suits your business? What are the differences? Here too, the most expensive solutions are not necessarily the best. Get advice.
Product info systems
Product Information Management Systems ( PIM ) are a must in managing, updating, enriching and sharing product content. After all, for the optimal customer journey it is essential that the presentation of product information is uniform in all channels that you use: your own webshop, the webshop of resellers if you fulfill a wholesale function, in online catalogs and on marketplaces. Working with limited information from your ERP system or via Excel causes a lot of delay and chance of errors. To solve this problem, a PIM system is necessary. But here too, the price differences and possibilities differ enormously. There are more than 200 different PIM systems available worldwide. But which affordable solution supports your specific business best? Get advice.
Marketing systems
Is there a Marketing solution that allows us to communicate more efficiently and better with our customers?
Marketing Automation is a collective term for automated digital processes that generate and organize communication actions in a relevant way based on customer data, among other things. The term Marketing Automation includes many different tools, including CRM, Customer Data Platforms, Data Management Platforms and Online Personalization solutions. Tech giants such as Google, Facebook, Apple and Amazon have been working on enormous customer data systems since the beginning of this century. These types of systems are now also affordable for smaller companies. But where do you start? What functionalities do I need, which systems are affordable and what do they yield above all? We show you what is possible and show you the way!
Would you like to discuss the possibilities without obligation?
IT strategy
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