Distribution Strategy and Channel Conflict – Focus on Opportunities
Distribution strategy and channel conflicts are current focal points in Ecommerce. Where are the opportunities, what are the risks? Consumer behavior is changing permanently. Customers think and act omnichannel† Companies that missed out often attributed this to the deteriorating economic situation and low consumer confidence. These factors certainly play a role in lower sales in specific distribution channels, but consumers always spend money. However, they are doing this in new ways and through new channels. See this challenge as an opportunity to innovate and strengthen your business.
A change in distribution strategy is often the solution. But with change comes resistance. Channel conflicts with your current customers are lurking. Parties such as Amazon and Alibaba are getting bigger and your customers or resellers are making increasingly higher demands. How do you organize your distribution channels smarter and turn the risks into new opportunities? What do you need for this? Adjustments in your IT systems? Smart data analysts? A Marketing Automation solution? Our omnichannel specialists offer practical support. Concrete, pragmatic and based on many years of experience in omnichannel distribution.
Quantity vs quality?
Consumers have embraced the (price) transparency of the internet and have become more critical. As a result, you see the average prices fall in many branches. Price fighters such as Primark, Action and Lidl benefit from this. Consumers are more likely to shop for bargains. In the supermarkets, this is reflected in the increased pressure to act and an almost permanent price war for the last percentage of market share. For A-brand manufacturers, this means, among other things, that they have to offer increasingly higher discounts in order to participate in the deep promotions. Many companies are investing heavily in the growth of private labels because of the higher margins and customer loyalty. Do these developments necessitate a change of course in your distribution strategy? Discuss the possibilities with the experts at Ecommerce Result.
Shifts
Can my business benefit from shifts in the distribution column?
Now that almost everyone uses a smartphone, consumers decide how, where and when they buy. Because many traditional stores realize less turnover, wholesalers, brands and manufacturers are forced to adjust their distribution strategy. Wholesalers are increasingly also supplying end consumers with their B2B webshop, which can create friction with the current resellers. Brands and manufacturers are seeing their market shares fall as more and more companies introduce their own brands. Here too we see forward and backward integrations in the distribution column. Brands are increasingly opening their own web shops and brand stores in shopping centers. How do you deal with these shifts? How do you develop a distribution strategy that offers more value to existing customers and opens the way to new customers and markets? Our experts are ready to discuss new challenges and opportunities with you.
Growing without solid distribution strategy?
It is difficult for retailers who are affiliated with a franchise organization to understand that the franchisor will supply consumers directly via its own web shop. The same, of course, applies to wholesalers who sell their own products not only to resellers, but also directly to end users. More and more brand manufacturers, wholesalers and franchise organizations are communicating directly with end users. In many places, companies struggle with channel conflicts. Ecommerce Result has helped many companies develop a future-proof distribution strategy to minimize the possibility of channel conflicts.
Would you like to discuss the possibilities without obligation?
Solving of channel conflicts
5.0
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Ecommerce transformation. Especially with their knowledge and pragmatic decisiveness they help our IT projects and business move forward.”
Body & Fit Sports nutrition
5.0
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platform and supplier.
We are glad we did this because they saved us a lot of money with their refreshing view on IT investments. Not only was the initial investment considerably lower, but the running costs could also be reduced considerably, which makes our business case look better now. In addition, we are very happy with the approach, knowledge and speed with which we were able to do this project. This club knows what they are talking about!”
Goossens Living & Sleeping
5.0
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regarding our IT architecture for improvements to both the front and back.
Their vision on IT investments has greatly improved our business case. With a good sense of reality and humor, the consultant was also able to get the shop floor on board to give new impulses. For me, it was a very pleasant and successful collaboration.”
Kleertjes.com (now Wehkamp)
5.0
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Accell Group (including Batavus, Koga, Sparta, Raleigh)
5.0
“Ecommerce Result has helped us gain insight into all the strategic and functional possibilities that a PIM solution we can offer. …
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Velleman
5.0
“Ecommerce Result opened our eyes to what is possible in an omni-channel distribution model. They helped us to sharpen our online …
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strategy and the associated webshop platform and PIM.
In addition, they helped us in our search for the right solution and supplier, and guided us during the construction and set-up of our platform. We can now quickly publish landing pages within a day if necessary and realize our own E-commerce strategy and that of our partners worldwide. Before the project was completed, an excellent interim E-commerce manager was also introduced. Whether you want to go online B2C, B2B or both, I can definitely recommend Ecommerce Result.”
Difrax
5.0
“We are pleased to have engaged Ecommerce Result to help us clarify our Omni-Channel Distribution Strategy. Their consultants provided us with a pleasant and efficient …
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“In a series of workshops we provided tools to calibrate our Distribution Strategy and adjust it where necessary.”
AkzoNobel
5.0
“Ecommerce Result helped Bavaria very well in two sessions to give direction to our E-commerce and E-business objectives. …
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Bavaria
5.0
“Ecommerce Result helped us with our strategic choices, formulating functional IT requirements and searching and selecting our PIM…
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& Ecommerce Solution.
The thorough but pragmatic approach really appealed to us. With them we were able to lay the foundation for our future growth!”
Wilmink Group
5.0
“ Ecommerce Result assisted us with the selection and final implementation of both …
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a Ecommerce Platform as a PIM system for all our different (international) activities.
The knowledge and hands-on mentality of the consultants really appealed to me. I am very satisfied with their contribution.”
Vision Healthcare (Flinndal, Therme, ZARQA, Purasana, Vitality, Vitamin Express etc.)
5.0
“Ecommerce Result helped Fleurop with its Ecommerce IT strategy and made recommendations for improvements. They have a lot of knowledge in that area and we are then …
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also very happy with their contribution.”
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