Ecommerce is all about the effectiveness of your sales funnel. You know: that imaginary funnel, in which potential buyers change into buyers through different steps. In the Ecommerce sales funnel, it is very important that every step of the Customer Journey is correct and meets the wishes and emotions. You always give the intended customer the right push in the right direction. The trick is to constantly monitor and optimize that process. EcommerceResult provides knowledge and tips for this.
The commercial game starts at the top of the funnel, with identifying and engaging your target audience. You use a variety of marketing tools for this: SEO, online advertising, blogs, comparison sites, social media, other sales channels such as bol.com, Amazon and eBay. Your mission is clear here: to lead potential buyers into your Ecommerce sales funnel.
Go for the ultimate customer journey
You bite as soon as potential buyers visit your website. It is arranged in such a way that the Customer Journey goal-oriented. Design and content are tailored to your target group, the navigation is clear. The loading time of your site is optimal, offers and promotions match the individual wishes and experience of your visitors. Contact and action options are clear, the procedures are safe. It all makes sense, but it is worth taking a closer look at all factors that determine success. Ask yourself to what extent new technologies can provide support to perfect the customer journey.
The Ecommerce sales funnel - 10 tips
Which factors deserve maximum attention? Take advantage of the following tips.
1. Accurately visualize the behavior of your potential buyers
2. Provide reliable contact options and supplement them with Whatsapp, Messenger or good ones Chatbot technology
3. Make the most of reviews
4. Be clear about payment, delivery and return procedures
5. Realize that sales start with qualitative and complete product information
6. Communicate segmented with your target group via email and social media
7. Personalize your online and offline content, offers and promotions
8. Give the right “call 2 action” impulses in your Ecommerce sales funnel at the right time
9. Continue to analyze the customer journey and adjust your activities accordingly
10. Offer the greatest possible service and ask for feedback
Smart IT tools optimize the Ecommerce sales funnel
The use of smart IT tools is crucial for many of the above-mentioned tips. When mapping buying and searching behavior, for example. But also when optimizing your product information. There are more and more solutions, but the challenge is: which tools fit my priorities and how do I take steps that are future-proof?
Be sharp on product information - with PIM
Om twee ontwikkelingen in het Ecommerce-/IT-landschap kun je nu of op korte termijn nauwelijks nog heen. De eerste betreft het beheer en de distributie van productinformatie. Hier is een nog altijd groeiend aantal Product Information Managementsystemen (PIM) voor op de markt, die je in staat stellen je producten en diensten op een effectieve en consistente manier te presenteren op de diverse kanalen waarlangs je Ecommerce-activiteiten zich afspelen. Zeker bij omni-channel retail in winkels, webshops en Marketplaces, is een passend PIM-systeem essentieel. Goede en volledige productinformatie verbetert de kwaliteit van de Ecommerce-salesfunnel en verlaagt de kosten van productbeheer en het aantal returns.
Choosing CDP will be the challenge of this decade
Een andere belangrijke ontwikkeling betreft het verzamelen, analyseren en bij voorkeur ook centraliseren van klantinformatie. Inzicht in het zoek- en koopgedrag van je potentiële klanten is de sleutel tot personalisatie, dé absolute musthave in Ecommerce. Op dit moment wordt klantinformatie nog dikwijls versnipperd ingewonnen en geanalyseerd. Alle kanalen, fysiek en online, leveren hun eigen puzzelstukjes op. Met het juiste Customer Data Platform (CDP) breng je die puzzelstukjes bij elkaar. Je koppelt het totaal aan klantkenmerken en –gedragingen aan zelflerende AI-tools die in het ultieme stadium van de Ecommerce-salesfunnel gepersonaliseerde content, productsuggesties en aankoopimpulsen genereren.
The integrated customer data is continuously enriched and forms a gold mine to really get to know your customers and to serve them in the Ecommerce sales funnel. It is the next big step in Ecommerce. Here too, many systems have appeared on the market in a short time and the number continues to grow. The choice of a CDP system that meets specific wishes and goals in every respect may become the challenge of this decade.
Meer weten? Maak kennis met onze onafhankelijke Ecommerce- en Martech experts in Nederland of België. Leg nu het juiste contact.
